Tick tick tick, time is flying, it’s November 15, 2016 – 9 days until Thanksgiving – 40 days to Christmas 46 days til 2017.
Want to have a kick butt, highly profitable January while everyone else is slow? Then Right now is the time to be launching your 2017 marketing.
Here’s 4 things you need to be doing right now to kick off 2017 full speed.
1. Have something new to promote. If you’ve had the same list and social friends you been contacting for years, nothing can ignite those lists better than something fresh and new to show them.
a. It could be as simple as a new title, logo or tagline for your current programs – but a fresh new look can make it electric – and get people responding.
b. Fresh testimonials or case studies can help people to see your programs in a new light.
c. New taglines, fresh graphics or complete new language describing your products and services can make people take another look and get them to respond.
d. Maybe it’s an entirely new product. We see that many companies are not maximizing their intellectual properties – ie. They have knowledge, talent or experiences that could be converted into a new line of products. There could be a ton of revenue being left on the table, right under your nose, and you’ll never see it. One great way to uncover opportunities – do a brainstorming session with an outside expert – someone from the outside can help you realize potential opportunities and make them reality.
2. Automate your Marketing. From lead generation to social media and even follow up email systems – automating your marketing can help to multiply your customers exponentially. It’s easy to fall into a cycle. You market, create prospects, sell some contracts, then focus on finishing the projects. Cash is flowing, everyone’s happy until the projects near completion, you realize we need MORE projects. Back to marketing, selling, etc… It’s a cycle that produce slow growth and flat profits. Automating your marketing can help to multiply your customers and revenues exponentially.
3. Accept that you are a media company – producing content for people to find.
a. …and Stop avoiding Video
b. Video is growing even stronger by the minute as THE #1 marketing platform that YOUR customers are watching. Who do you know that hasn’t watched a video in the past month? Day? Hour? Still believe YOUR customers aren’t watching?
i. YouTube has over a billion users — almost one-third of all people on the Internet — and everyday people watch hundreds of millions of hours on YouTube and generate billions of views.
ii. YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.
c. Think about your company as an educational channel. What “programming” are you producing to entice viewers? Programming can (and must be) written blogs, articles, and VIDEOS. Educational content is HUGE! Everyone is learning SOMETHING from the internet
i. If you don’t supply the content, someone else will, and YOUR potential customers will buy from your competition. OUCH! Show people what you know, your personality, your tips, your case studies and testimonials. You will grab their attention, they will follow you, and eventually BUY from you.
4. Train an army of Professional Networkers. Go to any one of the 10 networking events happening in your area today and you will meet some wonderful people – that are really BAD at networking.
a. It’s not their fault, many of them have no training in prospecting customers at events or tradeshows. Pressing the flesh can be a HUGE source of new prospects, partnerships and opportunities.
b. Imagine this – an army of salespeople (whether it’s 2 or 2000) who are Masters at networking, building relationships, following up and generating endless new leads. With the proper training it can become reality. Without training it’s wasted time, money and effort that eats away at profitability.
Want to hit the ground running in January 2017? Now (in November) is the time to get moving on these four items. Procrastination has kept good companies from doing great things since the dawn of time. Your competition is doing these things right now to grab your market share – get moving and January will be rockin!
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